About

Definingour purpose.

To make quality products accessible to businesses and consumers across the Maldives.

Brotherhood Group's head office building in Malé, photographed from street level against a warm sky

What we do

Wholesale, retail and e-commerce across the Maldives.

Established in 2005, Brotherhood Group of Companies trades in cosmetics, electronics, homeware, hardware, lifestyle and sports products. We serve businesses and consumers through wholesale, retail and e-commerce channels, with nationwide distribution across the Maldives.

01Wholesale distribution
Supplying more than 1,000 retail partners across the Maldives from the group’s own warehousing.
02Retail
Seven outlets across Malé covering cosmetics, garments, hardware, homeware, electronics and lifestyle.
03E-commerce
Online platforms giving customers nationwide access to the group’s range.
04Brand partnerships
Exclusive and strategic agreements with internationally recognised brands.
A Brotherhood Group team member in branded uniform holding a shower gel in front of a stocked personal care shelf

Defining our purpose

To make quality products accessible to businesses and consumers across the Maldives.

Mission

To deliver reliable products, responsive service and efficient nationwide distribution through trusted partnerships.

Vision

To become one of the Maldives’ most trusted and diversified business groups.

Our values

01Integrity
We conduct business honestly and responsibly.
02Customer commitment
We place customer needs at the centre of our decisions.
03Reliability
We deliver products and services consistently.
04Partnership
We build long-term relationships with suppliers and customers.
05Continuous improvement
We strengthen our people, processes and technology.

03The group in numbers

EstablishedTrading in the Maldives
2005
CompaniesWithin the group
6
BrandsExclusive and strategic partners
15
LocationsRetail and operational
10
Retail partnersAcross the Maldives
1,000+

04Our companies

One group,many parts.

  • 01Brotherhood Investment Pvt LtdThe wholesale distribution arm of Brotherhood Group of Companies.
  • 02Successful Brothers Pvt LtdThe retail and e-commerce division of the group.
  • 03Efficient Biz International Pvt LtdHome appliances and household products.
  • 04FarifaivaanSwim accessories, sports accessories and activewear.
  • 05Brotherhood Engineering Pvt Ltd
  • 06Global Shipping & Logistics Pvt Ltd

09Our story

Two decades ofbuilding in this market.

  1. 2005

    Brotherhood Fihaara opens

    The group's first shop opens in Malé, trading in cosmetics and personal care.

    The Brotherhood cosmetics wholesale outlet on Dhanbu Goalhi, Malé, lit up at dusk
  2. 2010

    Brotherhood Electronics opens

    Home and kitchen appliances join the group, in the outlet now trading as Liumia Electronics.

    The Liumia Electronics shopfront in Malé
  3. 2010

    International brand partnerships

    Partnerships with internationally recognised brands bring their ranges to the Maldives.

    Brotherhood Group staff at work in the group's open-plan office in Malé
  4. 2013

    Brotherhood Shop opens

    A second cosmetics wholesale outlet opens, serving retailers and businesses across Malé.

    Brotherhood Shop opens
  5. 2014

    Farimala opens

    Lifestyle and personal essentials — swimwear, perfumes, fitness products and more.

    The Farimala shopfront in Malé, with its green and white signage
  6. 2021

    Brotherhood Baazaar opens

    Wholesale garments, opposite Malé harbour on Boduthakurufaanu Magu.

    The orange shopfront of Brotherhood Baazaar on Boduthakurufaanu Magu, opposite Malé Harbour
  7. 2022

    Brotherhood Hardware opens

    Lighting through to power tools, in one of Malé's prime hardware areas.

    The Brotherhood Hardware shopfront on Nikagas Magu, Malé
  8. 2022

    Liumia Style opens

    Women's fashion and beauty — clothing, handbags, perfumes and skincare.

    The two-storey Liumia Style shopfront in Malé, with lit window displays
  9. 2022

    Panda+ introduced

    The group's own brand comes to market.

    Panda+ logo
  10. 2024

    Liumia Home opens

    Home and lifestyle across appliances, curtains, baby essentials and homeware.

    The Liumia Home shopfront in Malé
05Leadership

The peopleaccountable for it.

13Partnerships

Looking to enterthe Maldivian market?